Open 7 days a week, dawn to dusk, the Frobozz Magic Magic Equipment Company outlet store was located in Borphee. Their business philosophy had remained the same for over 200 years, from the time when Dimwit Flathead reigned supreme, until its closure at the end of the First Age of Magic (966 GUE): "Sell good magical aids at a reasonable profit, treat your customers like super enchanters, and they'll always come back for more." Customers could expect only the highest quality aids, made from the choicest materials available at any price. All Frobozz Magic magic equipment was guaranteed to be the best they could make. No customer would be disappointed. Ordering from the Frobozz Magic Magic Equipment Catalog was said to be fast and fun. And delivery time was minimal. Their shipping department used the most advanced temporal travel techniques so customers got what they wanted when they ordered it.

Products of the Frobozz Magic Equipment Company included luminstone, bozberry seeds, magic carpets, aclehmists's jumpsuits, etc.

The company issued a "Map Your Future" Sweepstakes during 966, and was responsible for several mailing lists, such as the Frobozz Enchanter's Choice Book Plan and the Frobozz Newt-of-the-Month Club.