Jack Daniels Flathead I, a
younger second cousin of John D. & John Paul Flathead, was so named
because his father was convinced "That John thing worked with my cousin's
kids." Jack Daniels made
his fortune through FrobozzCo affiliates, which included a racing
Flatheadia and a whiskey distillery which sold for the same price as
its competitors but rewarded both buyers & seller's a half-off
their next tax bill coupon.